Booking.com recently decided to learn more about the spending habits of Thai travellers by studying the data collected from 21,500 travellers across 29 countries.
The research revealed that 79% of Thai travellers attempt to be sensible spenders by making a budget in advance, though more than half (58%) don’t stick to it and end up spending more than they first intended to. The research also reveals how Thai travellers will prioritise their travel budget in the year to come.
Travellers will increasingly splurge on experiences in 2019. More than half (55%) plan to spend more on experiences, entertainment and attractions in 2019 when compared to 2018, and 68% of Thais revealed that they value experiences more than material possessions, a trend that is set to continue with activities, entertainment and attractions the top areas on which Thai travellers intend to spend in 2019.
Contrary to popular belief, this trend is not just reserved for millennials either; there is only a small difference in the age breakdown (68% for 35-44 year olds, 74% for those aged 45 plus). In 2019, experiences will go truly mainstream.